![]() On March 28, the Weeknd teased the release of a new project, posting a screenshot of a text-message conversation between creative director La Mar Taylor and himself, concerning whether or not they should "drop Friday". This followed several months of in-studio pictures shared on the platform. ![]() ![]() Later that month, the Weeknd suggested that he was in the finishing stages of completing a new project, sharing multiple silent videos on Instagram of a recording studio, with the caption " mastering". On March 3, 2018, American rapper Travis Scott teased a new album by the Weeknd on Twitter, referring to it as "scary", and comparing it to when he "first heard" his music.
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